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This web site elvingtonplanthire.co.uk had the following in the web site, "Yorkshires most diverse plant and tool hire company." Our analyzers noticed that the website stated " When you need to hire construction machinery, plant, tools or equipment for any project on any scale, contact Elvington Plant Hire in York." The Website also said " Construction machinery hire in York. We have the resources and specialist transport required to get all your plant and equipment delivered exactly where you need it, right on time. Welcome to the new Elvington Plant Hire website. The Executive Hire Show Visit." The website's header had construction machinery hire york as the most important optimized keyword. It is followed by plant hire york, contrcution machinery hire, and plant hire which isn't as ranked as highly as construction machinery hire york. The next words elvingtonplanthire.co.uk used was contractors plant hire yorkshire. contractors plant hire was included but will not be understood by search crawlers.